Imaginary Authors have introduced their newest fragrance, Untamable. As per all of the brands fragrances is was inspired by an imaginary book, by an imaginary author:
“Have you ever had a love so wild that you couldn’t hold on? At its core, Untamable is a love story born in the springs, waterfalls, and Indian Paintbrush covered fields of Texas Hill Country. It’s a classic western told through the lens of the new west, about the kind of love that stays up late after the honky tonk on Saturday night and is still up early for church on Sunday. It’s a story populated by modern day rabble-rousers, bandits, and outlaws—a compassionate waitress, an indigenous rodeo star, a bluegrass playboy, a female long-haul trucker, an up-and-coming rap artist, a queer sheriff, mischievous bachelorettes, and german tourists looking for the “real” America—all of them with one thing in common: they’re each untamable in their own way. When the sun sets on this cautionary tale, it won’t be hard to see yourself in each of them.”
However, the real inspiration was an April Fools joke that got out of hand.
“On April Fool’s Day we [..] posted a joke fragrance called “Rootin’ Tootin’ Honky Tonka.” Maybe you saw it. The response blew our minds and, surprisingly, many of you begged us to make it real. The following week, Ashod was in Texas for the solar eclipse and thought he’d keep the joke going by posting an image from a Honky Tonk. Again, a bunch of you freaked out. A couple weeks after that, Josh had taken the original idea and reformulated it into something both unrecognizable and immediately familiar”
They continued, ”true to its name, it’s a wild ride. We don’t know of anything like it in the fragrance world. To us, it defies trends and demands attention. If you spray it expecting “a fun cowgirl perfume” or a “smooth cowboy cologne” you are likely going to be disappointed. This thing will buck you off the second you open the gates. But relax into, let the beauty move through you, and we promise the experience will be a powerfully cathartic one.”
Notes for Untamable include Leather Saddle, Tonka Resin, Saguaro Blossom, Texas Yellowstar, Cumin, Tumbleweed, and Paso Fino.
If you buy the fragrance now, you get an art print as an optional FREE add-on with every 50ml purchase.
