Doggone it! D&G have unleashed a perfume for pooches! • Basenotes


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If you have a pongy Pug, a stinky Shih Tzu or a yucky Yorkie, this may be the product for you!

This might sounds like we’re barking mad, but Dolce & Gabanna have been working like a dog and have released the ulti-mutt accessory for dog lovers – a perfume for dogs called Fefé, which is housed in a green lacquered glass bottle and features a 24-carat gold-plated paw print.

Despite sounding like a shaggy dog story, this scent was created by lead-ing paw-fumer Emilie Coppermann, and has undergone rigorous testing and earned two paws up from both ethologists and veterinarians. They also hounded the Bureau Veritas Italia to get it certified under the “Safe Pet Cosmetics” specification.

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Dolce & Gabanna say to “Spray Fefé on your hands or on a brush and proceed by rubbing or brushing your dog’s fur from the middle of the body towards the tail to give them a moment of scented pampering. Fefé can also be applied directly to your dog’s body avoiding the nose area.”

Notes of the fragrance, which is named after Domenico Dolce’s dog Fefé, include Ylang Ylang, Musk and Sandalwoof.

If you think this is something you’ll dig, Fefé is available now



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