Adidas are launching a new fragrance collection – Adidas Vibes – consisting of six Eau de Parfums, which the company say have “been meticulously crafted to elevate mood and emotional well-being, whilst capturing and matching the dynamic energy of everyday life”
The fragrances have been created with long-term license holder, Coty in collaboration with perfumers Gabriela Chelariu, Ilias Ermenidis, Fabrice Pellegrin, Emilie Coppermann, Marypierre Julien and Frank Voelkl.
“In our fast-paced lives, we often overlook the importance of being in the moment, to truly ‘feel the vibe.’ The adidas ‘Vibes’ collection harnesses the transformative power of scent to help us reconnect with ourselves. Each fragrance fosters a positive influence on our mood and enhances our overall wellbeing. By merging cutting-edge fragrance formula with the ‘Zeitgeist’, we at Coty keep innovating and pushing the boundaries in the world of fragrance.” Says Stefano Curti, Chief Brands Officer for Consumer Beauty at Coty.
The range is designed for all providing scents that allow for individual expression; Energy Drive and Full Recharge are more masculine, whilst Happy Feels and Spark Up are more feminine. Chill Zone and Get Comfy have been designed as completely gender neutral.
The company add, “Recognizing the hectic pace of modern life, the pressures, and the struggle to stay in the moment, ‘Vibes’ rise to the occasion, pushing the boundaries of fragrance. Users are treated to a variety of scents, designed to make you feel positive, whilst matching your mood in the moment. Whether they are looking to Power Up, Relax or Escape, there is always a Vibe occasion to match, immersing consumers in a captivating and long-lasting olfactive journey.“
The fragrance are:
Full Recharge (Coppermann) “encapsulates that uplifting feeling of escapism, through its refreshing and earthy ingredients of Cedar leaf & Clary sage”.
Happy Feels (Julien), “offers positive feelings of bliss, with zesty notes of grapefruit extract and notes of jasmine”.
Chill Zone (Ermenidis) “offers a feeling of peace through lavender and notes of vanilla notes, evoking both relaxation and warmth.”
Get Comfy (Chelariu) “presents a warming feeling of comfort with notes of vanilla and mandarin.”
Energy Drive (Pellegin) has a cardamom & spicy pink pepper twist.
Spark Up (Voelkl) “offers an explosive duo of sweet orange & black pepper to invigorate and enchant”
The ‘Vibes’ fragrances are available now as 100ml, 50ml and 30ml Eau de Parfum.
