Yves Saint Laurent are introducing a “blazing new addition” of Libre named Flowers & Flames. The new perfume is described as “a captivating scent inspired by the resilient beauty of the desert lily and embodying a spirit of fearless femininity.”
This latest addition to the Libre collection draws inspiration from the desert lily, a flower celebrated for its resilience and ability to thrive in the most unforgiving landscapes.
Master Perfumers Anne Flipo and Carlos Benaïm have reimagined the Libre structure – “A unique desert lily accord blends with a sunkissed coco palm flower accord crafted exclusively for YSL Beauty. These warm and spicy floral accords add a captivating new dimension to the fragrance, intertwining with a radiant heart of tuberose and orange blossom absolute. The result is a scent as bold and fearless as the woman who wears it.”
The ad campaign is fronted by YSL Beauty global ambassador Dua Lipa. Set against the the Moroccan desert, the accompanying campaign captures the essence of blazing your own trail and embracing a spirit of fiery independence. The first campaign features Dua Lipa holding a desert lily against the backdrop of a fiery sunset. The full campaign video is set to be revealed on August 15th.
Libre Flowers & Flames will be available in the US from July 30th onwards, both in store and online at yslbeautyus.com.
