Lacoste have created a new men’s fragrance, Lacoste Original, inspired by the company’s 1984 fragrance. They say, “this fragrance reflects authenticity and innovation, while maintaining the brand’s emblematic codes. It inaugurates a new era for Lacoste, opening an inspiring and unprecedented chapter.”
Created by perfumers Anne Flipo and Tanguy Guesnet, Lacoste Original is an ambery woody fougère, dynamic and modern. Zesty bergamot, combined with the vivacity of cardamom and pink pepper, offers a fresh, spicy opening. The heart, composed of lavender and clary sage, exudes intense aromatic elegance, while the base blends the sensuality of sandalwood and patchouli with amber and tonka bean, resulting in a powerful and addictive trail.
The face for Lacoste Original, is Pierre Niney. The 35-year-old French actor, director and producer is a major figure in the world of cinema, with over forty films and series to his credit..
Produced with BETC and directed by Jérémie Levypon, the Lacoste Original campaign features Pierre Niney in a hotel lobby. When asked “Pierre, one word to describe yourself”, the actor leaves us in the dark before smiling: “Original”. This film, supported by the talent of photographer Thomas Lavelle, catches the essence of the Lacoste Original man: creative, authentic and elegant.
Lacoste Original is available now.
