Axe launch new range of “fine fragrace” body sprays – claim “better than Bleu de Chanel”

Unilever owned men’s grooming brand, Axe, have launched a new range of body sprays, in what it calls the Fine Fragrance Collection. Axe say they are the “perfect hybrid between a Fine Fragrance and a deodorant. 2 in 1: It will have you smelling finer than the finest fragrances while neutralizing odor”

According to Axe, 73{2ac9033caf61aa83cf45584f992fcbdbe657ee6f770037f39c3ded45073822b8} of guys in a consumer study preferred their favorite tested AXE Fine Fragrance scent to Blue de Chanel.

The range consists of:

Aqua Bergamot – contains notes of bergamot, sage and juniper.
Blue Lavender – contains notes of lavender, mint and amber.
Golden Mango – contains notes of mango, mandarin and vetiver.
Green Geranium – contains notes of geranium, cedarwood and patchouli.
Pure Coconut – contains notes of coconut, eucalyptus and oak.

Unilever has collaborated with Ann Gottlieb to create the scents, which are avaialable now at the usual Axe stockists in the US. No word yet as when or if they will be also launched as Lynx in the UK and Australia.

As well as body sprays, the products are also available as deodorant stick and body wash.